40 Shopify Flow AI Prompt Examples for Email Chains (Copy-Paste Templates)

Here are 40 copy-paste Shopify Flow AI prompts for email chains — welcome, abandoned cart, browse, post-purchase, win-back, review, upsell, and re-engagement. Each prompt names the trigger, the job of every email, and your brand voice, so the AI drafts a full sequence instead of one generic email.

• Jump straight in: pick the chain below, copy the prompt, fill the [placeholders], and send.
• One rule: the AI drafts; you verify every offer, price, and link before it goes live.

How Shopify Flow Email Chains Work

A Shopify email chain is a sequence of automated emails that fire when something happens in your store — a customer signs up, leaves a cart, or places an order. Shopify Flow is the no-code tool that connects a trigger (the event), a condition (who should get it), and an action (send this email). You build the chain once, and it runs for every customer after that.

What changed recently is how the AI fits in. Shopify now lets you build a workflow by describing what you want in plain language, and its commerce assistant can draft the messages inside the chain. That is why prompts matter now: the better your description of the sequence, the closer the generated emails land to what a copywriter would write. A prompt that only says "write a welcome email" gets you a generic email. A prompt that names the trigger, the goal of each step, and your voice gets you a chain you can actually send.

The Prompt Formula That Covers Most Email Chains

Almost every prompt below follows the same five parts. You can reuse the pattern for any sequence the templates do not cover:

1. The trigger — what happened in the store (a sign-up, a cart left, an order placed).
2. The audience — who receives it and what you know about them.
3. The chain — how many emails, and the one job each one does.
4. The voice — the tone, the words you use, and what you never say.
5. The guardrails — what the AI must keep accurate and what it must not invent.

Here is the master prompt you can copy once and reuse:

You are writing an email chain for my Shopify store.
[Store name] sells [products] to [who the customer is].

TRIGGER: [what happened — sign-up, abandoned cart, order].
AUDIENCE: [what I know about the customer].

Write a [number]-email chain. For each email, give:
- a subject line
- a preview text
- the body (150 words or fewer)
- the one goal of that email

VOICE: [tone, e.g. "warm and plain-spoken, no hype"].
NEVER: [what to avoid, e.g. "do not invent discounts or deadlines"].

Use [placeholder] for anything you do not have, and flag every
place I need to fill in a link, price, or product name.

What to expect: a complete chain with a subject, preview text, and body per email. Check: every offer and price against what is actually live in your store before you send.

Welcome Email Chain Prompts

The welcome chain is your best open and your best first impression. A new subscriber is warmest in the first 48 hours, so the chain should do three jobs fast: confirm the sign-up, show what makes you worth opening, and move them toward a first purchase.

1. The full welcome chain (three emails)

Write a 3-email welcome chain for [store name], which sells [products].

TRIGGER: a customer joins the email list.

Email 1 — confirm the sign-up and set the promise:
- what they will get from these emails (and how often)
- one clear reason to open the next one

Email 2 — show value without selling:
- the problem we solve and how
- one customer story or one best-seller, not a product dump

Email 3 — nudge the first purchase:
- one welcome offer (use [offer] as the placeholder)
- one clear call to action

VOICE: warm, plain-spoken, no hype. NEVER invent a discount
amount or an expiry date — use [offer] and [expiry] and flag
them for me to fill in.

What to expect: three emails with a distinct job each, no repeating the same pitch. Check: the offer and expiry match what you can actually honor.

2. Welcome email one — the sign-up confirmation

Write the first welcome email for [store name].

The reader just joined the list and knows who we are.
Do these three things only:
1. thank them for joining
2. tell them exactly what they will get and how often
3. give one reason the next email is worth opening

Keep it under 120 words. One link, no product pitch yet.
VOICE: like a person, not a brand. NEVER invent a discount.

What to expect: a short email that sets expectations instead of selling. Check: the frequency promise matches your real send schedule.

3. Welcome email two — show value, not a catalog

Write the second email of a welcome chain for [store name].

The reader opened the first email. Now earn the second open.

Pick ONE of these angles and write the whole email around it:
- the problem our [product] solves, told plainly
- one customer outcome (use [customer story] as placeholder)
- one best-seller and why people keep buying it

Under 150 words. End with one soft link to the shop.
VOICE: helpful, specific. NEVER list more than one product.

What to expect: one focused angle instead of a wall of products. Check: the story or best-seller claim is one you can back up.

4. Welcome email three — the first-purchase nudge

Write the third and final welcome email for [store name].

Goal: turn a warm new subscriber into a first-time buyer.

Include:
- one welcome offer (use [offer] as the placeholder)
- a reason to buy now that is honest, not a fake deadline
- one clear button ("[button text]")

Under 120 words. One offer, one button.
VOICE: confident, not pushy. NEVER invent urgency or a discount
amount — flag [offer] and any deadline for me to confirm.

What to expect: a clean conversion email. Check: the button text and offer are accurate and the deadline is real.

5. Personalized welcome based on sign-up source

Rewrite the welcome email for a customer who signed up from [source,
e.g. a discount popup / a specific product page / a blog post].

Use what that source implies about their interest:
- from a product page: reference that product or category
- from a discount popup: lead with the offer they came for
- from a blog post: continue the topic they were reading

One email, under 140 words. VOICE: aware of why they are here,
not generic. NEVER assume details I did not give you.

What to expect: a welcome that reflects the entry point. Check: you actually pass the sign-up source to the flow, or this prompt will invent it.

Abandoned Cart Email Chain Prompts

Abandoned cart emails recover revenue you already earned the hard way — the customer picked items and walked away. The chain should remind, reassure, and, where it makes sense, offer a reason to come back.

6. The standard abandoned cart email

Write an abandoned cart email for [store name].

The customer added [item names or category] and left without buying.

Do these three things:
1. remind them what they left (name the items)
2. remove one likely objection (shipping, returns, or quality)
3. one clear "return to cart" button

Under 130 words. VOICE: helpful, no guilt.
NEVER invent a discount unless I tell you to.

What to expect: a clean reminder that names the items and answers one objection. Check: the objection you pick (shipping, returns) is one you actually handle well.

7. Abandoned cart with a time-limited offer

Write an abandoned cart email for [store name] that includes an offer.

The customer left [items]. Give them a reason to finish now.

Use [offer] and [expiry] as placeholders for the discount and
deadline — do not invent amounts or dates.

Structure:
- one line of reminder, not a lecture
- the offer, stated once and clearly
- a single return-to-cart button

Under 120 words. VOICE: warm and direct.
FLAG [offer] and [expiry] so I can fill in the real values.

What to expect: a discount email that does not sound desperate. Check: the offer and expiry are set in the flow, not just in the email copy.

8. Abandoned cart with social proof

Write an abandoned cart email for [store name] that uses social proof
instead of a discount.

The customer left [items]. Reassure them with evidence:
- [rating] average rating across [number] reviews
- one short quote from a real customer (use [quote] as placeholder)

Do not invent a rating or a quote — use the placeholders.
Under 130 words. One return-to-cart button.
VOICE: confident, evidence-first.

What to expect: reassurance backed by proof rather than a discount. Check: the rating and quote are real and current, not placeholders you forgot to fill.

9. The abandoned cart follow-up (email two and three)

Write the second and third emails of an abandoned cart sequence
for [store name].

Email 1 was a simple reminder. Write:

Email 2 (one day later):
- a different angle from email 1 (answer a new objection, or
  show the item in use)

Email 3 (two days later, last one):
- a soft closing line that does not beg
- a final return-to-cart button

Each under 110 words. Make each email earn its send — no
repeating email 1 with new words. NEVER invent an offer.

What to expect: two follow-ups that add something new, not reminders of a reminder. Check: the delay between sends is set correctly in the flow.

10. Abandoned cart subject lines and preview text

Write 10 subject lines and matching preview text for an abandoned
cart email for [store name], which sells [products].

Rules:
- under 50 characters for the subject, under 100 for the preview
- no ALL CAPS, no "!!!", no fake urgency
- vary the angle: reminder, curiosity, benefit, social proof
- flag the two you would send first and why

Do not write the email body — subject and preview text only.

What to expect: a spread of angles to A/B test, not ten versions of the same line. Check: the two flagged as best match your actual brand voice.

Browse Abandonment Email Chain Prompts

Browse abandonment is softer than a cart — the customer looked but never added. These emails work by connecting the item they viewed back to their interest, usually with content or a gentle recommendation rather than a hard sell.

11. The browse reminder

Write a browse abandonment email for [store name].

The customer viewed [product or category] but did not add it.

Do these three things:
1. reference what they looked at (name it)
2. give one new reason it matters (a benefit, not a repeat of
the product page)
3. one soft link back to that product

Under 120 words. VOICE: helpful, low pressure.
NEVER say "we saw you looking" in a way that feels like spying.

What to expect: a gentle nudge that names the item and adds a fresh reason. Check: the reason you give is true of that specific product.

12. Browse abandonment with a content angle

Write a browse abandonment email for [store name] that leads with
content instead of a pitch.

The customer viewed [product or category]. Help them decide by
sending something useful:
- a short how-to or buying guide
- a comparison or a "what to look for" checklist
- a customer Q&A

Write the email that introduces the content and links to it.
Under 130 words. One content link, one soft product link.
VOICE: like a useful friend, not a salesperson.

What to expect: an email that helps the decision instead of pushing it. Check: the content you link to actually exists.

13. Browse abandonment that removes an objection

Write a browse abandonment email for [store name] that answers
the most likely objection a shopper has about [product].

Pick ONE common hesitation — price, fit, durability, returns,
shipping time — and resolve it with a concrete fact:
- a return policy, a guarantee, a spec, or a shipping promise

Do not invent the fact: use [fact] as a placeholder if you are
unsure, and flag it. Under 120 words, one soft link.
VOICE: matter-of-fact and reassuring.

What to expect: an email that removes friction rather than adding pressure. Check: the fact you cite is accurate and current.

14. Browse abandonment sequence (two emails)

Write a 2-email browse abandonment sequence for [store name].

The customer viewed [product or category] and left.

Email 1 (same day or next day): a soft reminder with one new reason.
Email 2 (a few days later): either a content link or a related
recommendation — not another copy of email 1.

Each under 120 words. Make email 2 earn its send.
NEVER invent an offer or a deadline.

What to expect: two emails with different jobs, spaced for a soft follow-up. Check: the gap between sends fits how fast your product is usually bought.

15. Browse abandonment with a related recommendation

Write a browse abandonment email for [store name] that recommends
one related item.

The customer viewed [product]. Recommend a complementary or
alternative item (use [related item] as placeholder), and explain
the connection in one sentence.

Structure:
- one line referencing what they viewed
- one line introducing the related item and why
- one link to that item

Under 110 words. Do not invent a recommendation I did not give.
VOICE: short and specific.

What to expect: a recommendation that feels curated, not random. Check: the related item is genuinely complementary and in stock.

Post-Purchase Email Chain Prompts

The post-purchase chain is underused. A buyer just trusted you — the emails after the sale can cut returns, raise satisfaction, and open the door to the next order. The key is timing: ship and delivery emails first, then value, then a soft ask.

16. Order confirmation and thank-you

Write the order confirmation email for [store name].

The customer just bought [product]. Keep it useful and warm:
- confirm what they ordered (use [order details] placeholder)
- what happens next and roughly when
- where to reach support if anything is wrong

No upsell. Under 130 words. VOICE: grateful and clear.
NEVER invent a delivery date — use [delivery window] placeholder.

What to expect: a confirmation that sets expectations and lowers post-purchase anxiety. Check: delivery times and support contact are accurate.

17. Post-purchase how-to that reduces returns

Write a post-purchase email for [store name] that helps the customer
get value from [product] fast.

Purpose: reduce returns and buyer regret by teaching one thing.

Include:
- one tip or setup step most people miss
- a link to the full guide or video (use [guide link] placeholder)
- an offer of help if something is off

Under 140 words. One helpful link. VOICE: supportive, not corporate.
NEVER overpromise what the product does.

What to expect: a value email that protects the sale. Check: the tip is accurate and the guide link works.

18. Post-purchase cross-sell (one relevant item)

Write a post-purchase email for [store name] that recommends ONE
item that pairs with [product they bought].

Rules:
- the recommendation must be genuinely complementary
  (use [complementary item] as placeholder)
- explain the pairing in one sentence, no exaggeration
- one link, one soft call to action

Under 110 words. No discount unless I ask. VOICE: helpful.
FLAG the recommended item so I can confirm it is in stock.

What to expect: a focused upsell, not a catalog. Check: the pairing makes sense and the item is in stock.

19. Post-purchase review ask (well-timed)

Write a post-purchase email for [store name] asking for a review,
timed for after the customer has had the product long enough to
actually use it.

Structure:
- one line that shows you know how long they have had it
- one specific question to answer in the review
- one link to leave it (use [review link] placeholder)

Under 100 words. Make it easy, not guilt-trippy.
VOICE: grateful. NEVER promise a reward you have not set up.

What to expect: a review ask that arrives when it is useful, not the moment after purchase. Check: the review link works and the timing is set in the flow.

20. Full post-purchase sequence plan

Plan a post-purchase email sequence for [store name], which sells
[product].

Give me a 4-email sequence and, for each, the goal, the rough
timing, and the one key message:
1. immediate confirmation
2. shipping / delivery update
3. get value (how-to or tip)
4. review ask or cross-sell

Do not write full emails — outline each one in 2-3 lines.
Then flag any step that should be skipped for a low-cost product
or a repeat customer.

What to expect: a sequence outline with timing and a goal per step. Check: the timing matches your real shipping and usage cycle.

Win-Back Email Chain Prompts

A win-back chain re-engages customers who stopped buying or opening. The best ones are honest about the gap, offer a real reason to return, and give an easy way out for people who are truly gone.

21. The standard win-back email

Write a win-back email for [store name] for a customer who has not
purchased in [time].

Do these three things:
1. acknowledge the gap without guilt
2. show what is new or better since they left (use [what is new]
as placeholder)
3. one easy way to return (a link, not a wall of products)

Under 120 words. VOICE: warm, zero pressure.
NEVER invent a discount unless I ask.

What to expect: a re-engagement email that respects the reader instead of chasing them. Check: the "what is new" is real and recent.

22. Win-back with a return offer

Write a win-back email for [store name] that includes a return offer
for a customer inactive for [time].

Use [offer] and [expiry] as placeholders — do not invent amounts
or dates.

Structure:
- one line that welcomes them back, not guilt
- the offer, stated once and clearly
- one button to use it

Under 110 words. VOICE: genuinely glad to see them.
FLAG [offer] and [expiry] for me to confirm.

What to expect: a return incentive that feels like appreciation, not a bribe. Check: the offer is set up to be redeemable before you send.

23. Win-back that shows what changed

Write a win-back email for [store name] that leads with what has
changed since the customer last bought, not with a discount.

Pick ONE of these angles and build the email around it:
- a new product or line (use [new product] placeholder)
- an improvement (faster shipping, better materials, a guarantee)
- a reason their old favorites are worth another look

Under 130 words. One link. VOICE: "here is why it is worth a
second look," not "please come back."

What to expect: a genuine update, not a discount wrapped in flattery. Check: every change you mention is real and live.

24. Win-back sequence (three emails, with an exit)

Write a 3-email win-back sequence for [store name] for a customer
inactive for [time].

Email 1: acknowledge the gap and show one reason to return.
Email 2: offer value (a tip, a new product, or an offer — use
[offer] placeholder if you include one).
Email 3: a clean goodbye that lets them unsubscribe easily, with
one last reason to stay.

Each under 110 words. The third email must not beg.
VOICE: respectful of their time.

What to expect: a sequence that ends cleanly instead of nagging forever. Check: the unsubscribe link is present and works in every email.

25. Win-back subject lines that actually get opened

Write 10 subject lines for a win-back email for [store name].

Rules:
- under 45 characters
- no fake urgency, no guilt, no "we miss you" cliches unless
  they fit the voice
- vary the angle: curiosity, what is new, a specific benefit,
  a direct check-in
- flag the two that sound most like a real person wrote them

Subject lines only, no preview text, no body.

What to expect: subject lines a human might actually open, not spray-and-pray. Check: the two flagged lines match how you actually talk to customers.

Review Request Email Prompts

Reviews are social proof that keeps selling for you, but a review ask sent at the wrong moment or in the wrong tone gets ignored. These prompts focus on timing, ease, and a request that sounds like a person, not a form letter.

26. The standard review request

Write a review request email for [store name] for a customer who
bought [product] about [time] ago.

Structure:
- one line that shows you know what they bought and when
- one simple, specific question they can answer in the review
- one link to leave it (use [review link] placeholder)

Under 100 words. Make it a 30-second task, not a favor.
VOICE: warm and brief. NEVER offer a reward you have not set up.

What to expect: a review ask that is fast and specific. Check: the link works and the timing is right for the product.

27. Review request with a photo or video ask

Write a review request email for [store name] that asks for a photo
or short video with the review.

Explain why the photo helps other customers, and make it feel
optional, not required.

Include:
- one line of genuine thanks for the purchase
- a simple ask for a photo or video (one sentence)
- one link (use [review link] placeholder)

Under 110 words. VOICE: friendly. NEVER pressure or imply a reward
you have not set up.

What to expect: an ask for richer reviews without sounding transactional. Check: you can actually receive photo and video reviews where the link points.

28. Pre-review care that prevents bad reviews

Write a check-in email for [store name] that goes out BEFORE asking
for a review, to catch problems early.

The customer bought [product] recently. Ask, in one friendly
question, whether everything is as expected — and give a clear
way to get help if it is not.

Under 90 words. One support link, no review ask in this email.
VOICE: "we want it to be right," not "please rate us."

What to expect: a care email that catches issues before they become one-star reviews. Check: the support link reaches a real person or working help desk.

29. Review request for a repeat or loyal customer

Write a review request for [store name] for a customer who has
bought more than once.

Acknowledge the loyalty without flattery, then ask for a review
of [their most recent product].

Structure:
- one line that recognizes they are a returning customer
- one specific question for the review
- one link (use [review link] placeholder)

Under 100 words. VOICE: like you know them, because you do.

What to expect: a request that reflects the relationship, not a template. Check: you are sending this only to customers you can actually identify as repeat buyers.

30. Review request subject lines and timing plan

Help me time and title a review request for [store name], which
sells [product].

1. Recommend the best day after delivery to ask (and why), for a
product that takes [time to fully evaluate].
2. Write 6 subject lines under 45 characters that do not beg and
do not offer fake rewards.

Keep the timing advice short and practical, then list the lines.

What to expect: a timing recommendation plus a set of openable subject lines. Check: the timing advice fits your product, not a generic rule.

Cross-Sell & Upsell Email Prompts

Cross-sell and upsell emails grow order value, but only when the recommendation is genuinely relevant. The prompt has to force the AI to connect the offer to what the customer already bought, instead of dumping a list.

31. Cross-sell based on purchase history

Write a cross-sell email for [store name] for a customer who bought
[product they bought].

Recommend ONE complementary item (use [complementary item] as
placeholder) and explain the connection in one honest sentence.

Structure:
- one line referencing what they bought
- the recommendation and why it pairs
- one link

Under 100 words. No discount unless I ask. VOICE: helpful.
FLAG the item so I can confirm it is relevant and in stock.

What to expect: a recommendation that feels logical, not random. Check: the item is actually complementary and in stock.

32. The upgrade upsell

Write an upsell email for [store name] offering the upgraded version
of [product they bought].

Explain, in plain terms, the concrete difference between what they
have and what they could have — a real benefit, not marketing.

Use [upgrade] and [price difference] as placeholders; do not invent
them.

Under 110 words. One link. VOICE: "if you ever need more, here is
what more looks like." NEVER pressure.

What to expect: an upsell framed as useful information, not a hard sell. Check: the price difference and upgrade benefit are accurate.

33. The bundle offer

Write a bundle offer email for [store name] for a customer who
bought [product].

Propose a bundle of [items] that work together (use [bundle items]
and [bundle price] as placeholders), and state the value of buying
them together in one clear line.

Structure:
- one line on why these items belong together
- the bundle and its value
- one button to view it

Under 110 words. VOICE: straightforward. FLAG the price and items
so I can confirm the bundle is real.

What to expect: a bundle that reads as a coherent set, not a grab bag. Check: the bundle exists and the price is correct.

34. Replenishment reminder (consumables)

Write a replenishment reminder for [store name] for a customer who
bought [consumable product] about [time] ago.

Assume it is likely running low. Do these three things:
1. remind them what they bought and roughly when
2. make reordering one click (use [reorder link] placeholder)
3. offer help if their needs changed

Under 100 words. VOICE: useful, not nagging.
NEVER invent a specific "you are almost out" claim unless you can
track usage.

What to expect: a timely reorder nudge that does not overstate. Check: the timing matches the product's real usage cycle.

35. Cross-sell sequence plan (post-purchase)

Plan a post-purchase cross-sell sequence for [store name].

The customer bought [product]. Outline 3 emails:
1. immediate value (how-to or tip, no sell)
2. one complementary recommendation
3. a soft bundle or upgrade offer

For each, give the goal, the rough timing, and one key message —
do not write full emails. Then flag any email you would skip for a
customer who bought a low-price or one-off item.

What to expect: a sequence that spaces value before the ask. Check: the timing leaves room for the customer to use what they bought first.

Re-Engagement & Newsletter Email Prompts

The last group covers the ongoing emails — newsletters and re-engagement — that keep a store top of mind between purchases. The prompts here focus on delivering value on a schedule, not just selling every time.

36. The re-engagement email

Write a re-engagement email for [store name] for a subscriber who
has not opened in [time].

Do these three things:
1. acknowledge the quiet in one honest line
2. offer a reason to stay that is about them (value, not guilt)
3. give an easy way to update preferences or leave

Under 110 words. VOICE: respectful and brief.
NEVER invent an offer or a claim about what they missed.

What to expect: a re-engagement email that respects a quiet subscriber. Check: the preference and unsubscribe links work.

37. The newsletter value promise

Write a short onboarding email for [store name] that sets the
promise of a newsletter.

Tell the subscriber, plainly:
- what the newsletter will send and how often
- one example of something useful they will get
- that they can adjust preferences anytime

Under 100 words. No product pitch. VOICE: clear and honest.
NEVER overpromise a cadence you will not keep.

What to expect: a promise that sets the right expectation and builds trust. Check: the cadence and content match what you actually send.

38. One issue of a value-first newsletter

Write one issue of a newsletter for [store name], which sells
[products].

Lead with ONE piece of genuinely useful content (use [topic] as
placeholder), then one soft product mention that fits the topic.

Structure:
- a subject line under 50 characters
- the useful content, kept short and specific
- one relevant product or link, no hard sell

Keep the whole thing tight and skimmable. VOICE: helpful first.
NEVER invent a statistic or a product claim.

What to expect: a newsletter that earns the open with value, not a sales blast. Check: the topic and product link are real and current.

39. Preference update and clean exit

Write an email for [store name] that lets a subscriber update their
preferences or unsubscribe.

Make both easy and friendly:
- one line asking what they would like (fewer emails, a different
topic, or stop)
- clear links for each choice (use [preferences link] and
[unsubscribe link] placeholders)

Under 90 words. VOICE: no guilt, no friction. NEVER make
unsubscribing hard or hidden.

What to expect: a clean exit path that keeps the relationship friendly. Check: both links work and the unsubscribe is one click.

40. Newsletter series plan (a month of sends)

Plan a 4-week newsletter series for [store name], which sells
[products].

Give me, for each week:
- the one theme or topic
- the value to the reader (why they open)
- one soft product tie-in that fits the theme

Do not write full emails — outline each week in 2-3 lines. Then
flag any week that leans too hard on selling and suggest how to
rebalance it toward value.

What to expect: a balanced monthly plan with value before the sell. Check: the themes match what you can actually deliver on time.

Checks to Run Before You Send

Every prompt above produces a draft, not a finished campaign. Before a chain goes live, walk each email through these checks:

• Offers and prices — every discount, expiry, and price matches what is actually live in the store.
• Links — every button and placeholder link resolves, and the product is in stock.
• Unsubscribe — a working, one-click unsubscribe is present in every email.
• Voice — the tone sounds like you, not like the model default.
• Trigger and timing — the flow fires on the right event and the delay between sends is set correctly.

AI writes the draft; you keep the facts. When an email makes a claim about your store — a guarantee, a rating, a shipping promise — verify it against reality, because the model will fill gaps with plausible-sounding details if you let it.

Frequently Asked Questions

What is an email chain in Shopify?

An email chain is a sequence of automated emails that sends when something happens in your store, such as a sign-up, an abandoned cart, or an order. You build the chain in Shopify Flow by connecting a trigger (the event), a condition (who receives it), and an action (send the email).

Can AI actually write my Shopify email chains?

Yes. Shopify has added AI tools that let you describe a workflow in plain language and have it built, and its commerce assistant can draft the messages inside a chain. Third-party AI tools can also generate email flows from your store. The quality depends on the prompt — which is what this page is for.

Do I need the Shopify Flow app to use these prompts?

For full custom automations, yes — Shopify recommends installing the Shopify Flow app, and your store needs a plan that supports automations (Basic or higher). You can also use Shopify Email templates for some sequences. Check your current plan for what is included.

How many emails should a welcome chain have?

Three is a common default: confirm the sign-up, show value, and nudge a first purchase. Longer chains can work, but each email should earn its send with a distinct job rather than repeating the last one.

Will these prompts stop the AI from inventing discounts or dates?

The prompts reduce it by using placeholders like [offer] and [expiry] and telling the model not to invent them, but no prompt guarantees accuracy. Always verify every offer, price, and deadline against your live store before you send.

The Bottom Line

A Shopify email chain that converts is built the same way every time: name the trigger, give each email one job, write in your voice, and let the AI draft the rest — then verify every fact before it goes live. The 40 prompts above cover the eight sequences that do most of the work. Pick the chain you are building, copy the prompt, fill the placeholders, and keep the checks running on every send.