Privacy Policy

Last Updated: July 18, 2025

This Privacy Policy explains what information Toolsmart ("Toolsmart", "we", "us") collects when you use www.toolsmart.ai, its subdomains, and the services available through them (the "Service"), how we use it, and what control you have over it.

The data controller responsible for your information is Toolsmart.ai Software (Singapore) Limited, Singapore.

1. Information We Collect

a) Files and Content You Submit

When you use a tool, you may upload a file or paste text — a PDF, an image, a document, a video link, or a block of writing. We refer to this as User Content.

We process User Content only to perform the task you asked for, and to return the result to you.

b) Information Collected Automatically

When you visit the Service, we automatically receive:

  • IP address and approximate location (country/region level)
  • Browser type, operating system, device type, and screen size
  • Pages viewed, tools used, referring URL, and timestamps
  • Diagnostic and error data

c) Cookies and Similar Technologies

We use session and persistent cookies, web beacons, and similar technologies to support site functions, recognize users, monitor usage patterns, measure performance, and improve the Service. You can control cookies through your browser settings, although disabling them may limit certain features.

d) Information You Give Us Directly

If you contact us by email, we receive your email address and whatever you write to us.

If you create an account, we may collect information such as your name and email address. If you sign in through a third-party service such as Google, Facebook, or Microsoft, we may receive the information permitted by your settings with that provider.

2. How We Handle Your Files

This is the section that matters most, so we state it plainly.

Purpose

We use User Content solely to run the tool you selected and deliver the output back to you.

Retention

Uploaded files and converted outputs are temporarily processed and automatically purged after processing. We do not permanently store their content.

Service Improvement

We may use technical, usage, and non-personal information to analyze trends, improve performance, and optimize conversion and AI-powered features.

Human access

Access to personal information is limited to authorized personnel and service providers who need it to operate, secure, troubleshoot, or support the Service, subject to confidentiality obligations.

Processing location

Information may be processed on servers in Singapore, the United States, and other locations where our service providers operate.

3. Why We Process Your Information

Purpose Legal basis (GDPR)
Delivering the tool you requested Performance of a contract
Keeping the Service secure and preventing abuse Legitimate interests
Measuring and improving how the Service works Legitimate interests / consent, where required
Advertising and personalisation Consent
Meeting legal and regulatory obligations Legal obligation

4. Who We Share Information With

We do not sell your personal information.

We share information with service providers who process it on our behalf, under contract, and only for the purposes above:

  • Infrastructure and processing providers that host, deliver, secure, or process the Service on our behalf
  • Analytics and performance providers, including Google Analytics and services such as Firebase, Facebook Analytics, and Flurry where used
  • Authentication providers, such as Google, Facebook, and Microsoft, when you choose to sign in through them
  • Professional advisers and authorities where disclosure is necessary to comply with law, protect rights, or resolve disputes

We may also disclose information where required by law, to enforce our Terms of Service, or to protect the rights and safety of our users or the public.

5. International Transfers

Your information may be transferred to and processed in countries other than your own, including Singapore and the United States. Where personal data is transferred outside the EEA or another jurisdiction that requires transfer safeguards, we use appropriate legal safeguards, including European Commission-approved Standard Contractual Clauses where applicable.

6. How Long We Keep Information

Data Retention
Uploaded files and outputs Automatically purged after processing; not permanently stored
Server and security logs For as long as reasonably necessary for security, service optimization, legal compliance, and dispute resolution
Analytics data For as long as reasonably necessary to analyze usage and improve the Service
Support emails For as long as reasonably necessary to respond to your request and maintain appropriate business records

7. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct information that is inaccurate or incomplete
  • Delete your personal information
  • Object to or restrict certain processing
  • Portability — receive your data in a machine-readable format
  • Withdraw consent at any time, where processing is based on consent
  • Opt out of the sale or sharing of personal information (California residents; note that we do not sell personal information)
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, email marta@wps.com. We will respond within the period required by applicable law.

We will not discriminate against you for exercising any of these rights.

8. Children

The Service is not directed to children under 16, and we do not knowingly collect personal information from them without verifiable parental consent. If you believe a child has provided us with personal information, contact marta@wps.com and we will take steps to delete it.

9. Security

We use reasonable administrative, physical, and technical measures — including encryption in transit, access controls, and contractual confidentiality obligations for personnel and service providers — to protect information against unauthorised access, loss, alteration, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. For material changes, we may provide notice by posting the update on our website, by email, or through another appropriate notification.

11. Contact Us

Questions about this policy or how we handle your data:

Email: marta@wps.com

Data Controller: Toolsmart.ai Software (Singapore) Limited, Singapore